FifthColor | Sheboygan Falls, Wisconsin | 2020 - 2024

Director of Integrated Marketing / Business Development

• Digital Marketing & Social Media Advertising: Developed and implemented FifthColor’s digital marketing plan, managing and optimizing campaigns across LinkedIn, Meta, Google, and TikTok while identifying strategic opportunities for growth and engagement. Spearheaded continuous improvements in targeting, content, and performance analytics, driving efficiency and innovation.

• Project Management/Strategy: Collaborated closely with creative and content directors to develop compelling narratives that integrated data findings and insights, ensuring each piece of content was tailored to resonate effectively with specific audience segments across platforms.
  Operations: Assisted in the end-to-end management of design, production, and installation of signage for professional golf accounts including the PGA Championship, US Open, & the KPMG Women’s PGA Championship to ensure seamless execution from concept to completion.

Integrated Marketing Strategist

• M&A/Branding: Spearheaded the strategy, execution, and rollout of two successful merger and acquisition rebrands for established 50-year-old companies, revitalizing their market presence and reputation (Franzen Graphics / Event Solutions).
  Copywriting: Crafted and optimized high-converting copy across digital channels including social media, websites, and omni-channel marketing campaigns, consistently aligning with brand messaging for audience engagement. Content Creation: Created thoughtful designs, written content, and digital assets for FifthColor’s website, social media accounts, and omni-channel marketing campaigns, enhancing brand visibility and engagement.

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Horseshoe Bay Golf Club | Egg Harbor, Wisconsin | April 2016-October 2020

Golf Operations & Event Assistant

• Event Planning: Curated detailed timelines for weddings and golf tournaments, ensuring seamless communication with vendors, employees, and clients to deliver exceptional events.
  Membership Management: Led the operations, planning, and execution of member and guest golf outings, successfully managing events with over 120 participants while ensuring a high level of satisfaction.

• Team Leadership: Co-managed a diverse team of staff members, fostering a collaborative environment to achieve goals and provide excellent customer experiences.

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Door County Kayak Tours | Jacksonport, Wisconsin | May 2019-August 2019

Marketing Communications Intern, Kayak Tour Guide

• Designed a unique style book and content calendar in order to co-manage company Facebook and Instagram pages (https://www.instagram.com/doorcountykayaktours/)

• Rebranded and reconstructed company’s social media presence by creating a unique logo to embody our brand’s mission

• Photographed tour groups in various locations around the peninsula for our own social use as well as for sale to patrons

• Worked with Google My Business, Trip Advisor, Air B&B, Facebook Ads Manager and company email to communicate with guests

• Navigated Fareharbor and Smugmug point of sale systems

• Lead fun and safe three-mile kayak tours on Lake Michigan with enthusiasm and confidence (up to three tours per day!)

Door County Event Planners | Bailey’s Harbor, Wisconsin | June 2018-September 2018

Event Operations Assistant

• Assisted in the set-up and execution of top quality destination weddings at various venues in Door County, Wisconsin

• Curated day-of timelines communicated to vendors, event employees and clients

• Organized and adjusted event timelines to fit clients’ needs while exercising critical decision making

• Served in various capacities as needed to exceed customer expectations and ensure quality service

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